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Privacy Policy

This Privacy Policy (“Privacy Policy”) applies to (the “Site”), which Site is developed, maintained and operated by SkinnyShirt LLC (“SkinnyShirt”).

This Privacy Policy outlines the information that SkinnyShirt collects through the Site and how SkinnyShirt will use that information.  Except as otherwise provided, SkinnyShirt owns, controls or licenses all aspects of the Site. 

SkinnyShirt reserves the right, in its sole discretion, to change, modify, add or remove any portion of this Privacy Policy, in whole or in part, at any time.  Changes will be effective when notice of such change is posted on the Site.  Your continued use of the Site after any changes are posted shall be considered acceptance of those changes.  We encourage you to review this Privacy Policy regularly for any changes.  By using the Site, you agree that you have reviewed and understand the applicable Terms of Use and this Privacy Policy, that you accept and are subject to such Terms of Use and this Privacy Policy and that SkinnyShirt may use your information as set forth below.

Collection of Non-Personally-Identifiable Information on the Site

We automatically collect certain information when you use the Site.  For example, we may collect identifying information that allows us to track the number of users of the Site and the way they navigate through the Site.  The types of identifying information collected may include the date and time you use the Site, the search terms that you use, the content you view, the products you purchase, your IP address and associated location information, as well as the operating software and browser being used to access or use the Site.  In additional, in some of our email messages to you, we may use a "click-through URL."  When you click one of these URLs, you pass through our web server before arriving at the web site that is your destination.  We track click-throughs to help us determine your interest in particular topics and measure the effectiveness of our customer communications.  We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”).  This is statistical information is also used to monitor the usage of the Site and for advertising purposes.  This information does not include Personal Data. 

If you use or visit the Site, we may use cookies and other technologies, like pixel tags.  We may also allow third parties, including advertisers such as AdRoll, to place cookies and other technologies, like pixel tags, on your device.  Our display advertising partners then enable us to present you with retargeting advertising on other web sites based on your previous interaction with the Site.  You can visit to opt out of AdRoll and their partners’ targeted advertising. 

SkinnyShirt may leverage Adobe Analytics, Google Analytics, and similar analytics and/or internet-based advertising tools in this process. You can learn more about how Google uses data when you use their partners' sites or apps here: SkinnyShirt may use the following features in conjunction with Google Analytics for Display Advertisers: Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Platform integrations, and Google Analytics Demographics and Interest Reporting.

SkinnyShirt may combine Personal Data provided by you with non-personal information collected from other sources, such as cookies, pixel tags or outside sources, in order to provide you with a superior customer experience.

Cookies are pieces of information generated by web servers and stored in your device for future access.  Cookies can securely store a user's password and identify which parts of the Site have been used by you.  A cookie cannot retrieve any other data from your device or capture your e-mail address.  Cookies allow us and our business partners to tailor the advertisements and offers on the Site to better match your interests and preferences. 

We only use "cookies" to gather the information indicated in this Privacy Policy and do not use cookies to gather personal identifying information about you without your consent.  Although SkinnyShirt does not collect personally identifiable information automatically, we may tie information collected automatically to your previously submitted personally identifiable information.  Other companies’ use of their cookies is subject to their own privacy policies and not this Privacy Policy. 

We use “pixel tags”' (small graphic images also called web beacons or clear gifs) or similar technologies to monitor the effectiveness of our web site and our marketing and advertising campaigns. We track information in the aggregate about your visit like the web pages you view, the links you click on, and the time you spend on a page. We use this information to track the effectiveness of our advertising and marketing campaigns so we can learn how to best deliver your customer experience. We also track our e-mail campaigns in the aggregate to determine whether recipients opened the e-mail and what links they clicked on.

We may use IP addresses and anonymous demographic information in the aggregate to share with advertisers and market researchers to improve the design of the Site to better serve our customers and otherwise for SkinnyShirt business purposes.  We may also share this aggregated information with other third parties.  While it is possible to correlate this information to particular individuals, we do not generally do so for information collected on the Site; however, we reserve the right to drill down into anonymous demographic information or otherwise correlate it to particular individuals in order to investigate unlawful conduct and/or breaches of any of our Terms of Use.

We may periodically collect non-personal information about you from joint marketing partners and unrelated third parties, which is combined with other non-personal information we collect from you.

Also, to improve our marketing and the content of our website we collect aggregate, non-personal data like Internet Service Provider's domain name, the referring URL and the web pages and information you access on our site. We use this information to analyze visitors' behavior in the aggregate to improve our web site and your shopping experience.

Anonymous information collected through passive means such as cookies or pixel tags may also be used in connection with targeted advertising campaigns conducted on SkinnyShirt’s behalf by third-party advertising companies.

Personally Identifiable Information

When you use the Site, we will not collect any personally identifiable information about you (such as your name, e-mail address, postal address, company, telephone number or credit card information) (“Personal Data”) unless you provide it to us voluntarily.  You supply us your Personal Data when you take an action such as registering on the Site, ordering a product through the Site, or otherwise voluntarily supply your Personal Data to us. 

We may collect your Personal Data for our business purposes, including, but not limited to, processing your requests and transactions, corresponding with you regarding coupons, announcements, promotions, offering or furnishing additional products and services, personalizing the types of information you receive from SkinnyShirt, assessing trends in your use of the Site or purchases of products or services, developing content and functionality that helps us better serve your needs, improving the service and products we provide, and engaging in advertising and marketing activities.  If we collect your Personal Data, as described in this Privacy Policy, we also may use that Personal Data to communicate with you by email, telephone or otherwise.  There are instances where you will have the opportunity to subscribe to an email list that will send information about the Site or our advertisers to your email address, but this will be done only with your permission and consent. 

Sharing and Disclosure of Personally Identifiable Information

If you choose to give us Personal Data, your information may be shared with affiliates, agents, contractors or other third parties of SkinnyShirt in connection with services that these individuals or entities perform for or in association with SkinnyShirt. 

Without limiting the foregoing, SkinnyShirt shares selected information with service providers to help manage our business for things like:

•     Order processing

•     Payment processing

•     Fulfilling orders

•     Market research

•     Fulfilling promotions and managing contests

•     Name and address verification

•     Customer information

•     E-mail management

•     Print and letter shops

•     Service bureaus

•     To host our website, data storage or ad servers

We may also disclose information about you if we believe that disclosure is necessary for the public interest. 

At times we may be required by law or legal process to disclose your Personal Data.  We may release Personal Data in order to comply with requests from law enforcement and government agencies, to enforce the Terms of Use and other agreements, and to protect customers and others.  We may do so when we believe in good faith that disclosing this information is necessary or advisable, including, for instance, to identify, contact, or bring legal action against someone who may be causing injury to or interfering with the rights or property of SkinnyShirt, another user, or anyone else that could be harmed by such activities.

SkinnyShirt may transfer any information in its databases, including, but not limited to, Personal Data, to an affiliate or to a third party as part of a transfer of business assets. 

From time to time SkinnyShirt may share your Personal Data with marketing partner companies whose products or services we feel you might be interested in, except where prohibited by law. SkinnyShirt also may share your name, address and purchasing behavior with cooperative databases that we may participate in or with our list rental fulfillment vendors, except where prohibited by law. If you prefer not to have your Personal Data shared with these organizations please contact us by telephone at 917.754.6691 or by email at Or you may write us at 489 Fifth Avenue, 7th Floor • New York, New York 10019. In order for SkinnyShirt to confirm your identity and ensure your wishes are honored, requests sent to SkinnyShirt’s email address must be sent using the email account to which the request pertains.

Except as expressly provided in this Privacy Policy, SkinnyShirt will not intentionally share with any third party Personal Data that you provided through the Site. 

SkinnyShirt places safeguards on the Site designed to protect against loss, misuse, unauthorized access to, and alteration of, sensitive Personal Data you send us with physical, electronic and administrative procedures. 

SkinnyShirt undertakes measures to ensure that shopping with us is a safe and enjoyable experience for our valued customers. We use a variety of current technologies, managerial safeguards, protocols and processes as we work to protect the security and privacy of your Personal Data. We want you to feel confident whenever you visit our Site.

Although SkinnyShirt uses such safeguards, SkinnyShirt does not make any warranty, express, implied or otherwise, that SkinnyShirt will be able to prevent loss, misuse, unauthorized access to, and alteration of, Personal Data or information you transmit to us through the Site or otherwise.  You make any disclosure of Personal Data to SkinnyShirt at your own risk.  We urge you to take every precaution to protect your Personal Data when you are on the Internet or storing such information on your device.

Links to Other Web Sites

SkinnyShirt may provide links to third-party web sites for your convenience.  SkinnyShirt does not endorse and is not responsible for any third party web sites, products, services or business practices.  SkinnyShirt assumes no responsibility for the privacy or security of information you provide to any third party through linked web sites or any other means.  We urge you to review the privacy policy of any web site that you visit.

Contacting Us Regarding Your Personally Identifiable Information

You may contact us at to request corrections, amendments or deletions to the Personal Data that you have provided through the Site, if any.  SkinnyShirt will use reasonable efforts to supply you with requested information, correct any factual inaccuracies, or delete such information from our marketing databases.  To honor your request, we will need the exact information you want to correct, amend, or delete.


The Site is not intended for children under the age of 13, and SkinnyShirt does not intentionally collect Personal Data from children under 13.  If you have reason to believe that we have collected Personal Data from someone under 13 years of age, please have the child’s parent or guardian contact us at

California Residents

If you are a California resident and have an established business relationship with SkinnyShirt, you can request, pursuant to California Civil Code Section 1798.83, a notice disclosing the categories of personal information we have shared with third parties during the preceding calendar year for the purpose of direct marketing by the third parties.  To request a notice, please submit your request to  Please allow thirty (30) days for a response

Information collected from visitors outside the United States

If you are visiting the Site from outside the United States and provide us with Personal Data, please note that your Personal Data may be transferred, stored and processed within the United States. The data protection or privacy laws in the United States may not be as comprehensive as those in your country.

By doing business with SkinnyShirt or interacting with the Site, you are consenting to the transfer of your Personal Data to facilities located in the United States and other facility locations selected by SkinnyShirt, and understand that such information will be stored and processed in accordance with U.S. law.

Questions or Concerns

If you believe that SkinnyShirt has acted inconsistently with this Privacy Policy, please notify us at and we will try to resolve your concern.

Last Updated 1/9/2015